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Spotify Podcasts: Not Worth the Investment?
02 . 15 . 21 – Fred McCoy, Account ServicesDespite major investments in content and streaming services, podcasts just don’t seem to be paying off for big companies like Spotify. Let’s consider a few...
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Getting Creative in B2B Marketing
03 . 02 . 21 – Josh Smith, SEOCreative. Artist. Psychoanalyst. Marketer. These are just a few of the many hats DS Creative Supervisor Nick Vernetti wears every day in the business-to-business world of...
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The Psychology of Marketing
03 . 04 . 21 – Julia Lowe, CreativeFor storytellers, psychology can be useful beyond manipulation: It can help us understand the minds and motivations of not only our audiences, but ourselves. There’s...
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Marketing Madness: The Jargon Bracket
03 . 10 . 21 – Michael McGinnis, Social MediaAn epic quest to reveal the buzziest, cliché-iest, circle back-iest jargon in all of marketing.Read the full story
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Virtual Events: The Key to Relationship Marketing?
03 . 11 . 21 – Gabrielle Owen, Account ServicesTo get the scoop on networking and relationship marketing in the age of virtual events, we sat down with Managing Partner of Studio Production Connor...
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Webinar Recap: 5 Things I Learned as a DEI Panelist
03 . 24 . 21 – Kim Allen, Managing PartnersWhen you’re asked to participate as a panelist on a webinar, your mind might trick you into believing you’re there to share your wisdom. And while that might...
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Copy Editing in 2021: Words to (Re) Think About
04 . 01 . 21 – Jen Moritz, CreativeEditors have always been the language gatekeepers. We’re synonymous with spelling, punctuation and grammar. But beyond the rules of English, 2020 put a bright...
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3rd-Party Cookies: Cookiepocalypse is Coming
04 . 08 . 21 – Malorie Benjamin, MediaGoogle’s March 3 update on plans to ditch third-party cookies on Chrome by the end of 2022 didn’t provide any clarity around timing. But it did make one thing...
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Thinking about Adam Grant's Think Again
04 . 13 . 21 – 3 things I think we should rethinkOn a recent episode of her Dare to Lead podcast, Brené Brown asked Adam Grant what inspired him to write Think Again: The Power of Knowing What You...
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How Data Science Helps Marketers Mine for Truth
05 . 04 . 21 – Alex Clark, Database Specialist I Emily Ferry, Media CoordinatorFrom banking to healthcare and every industry in between, data science looks at not only what people want, but what people...
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The ABCs of A/B Testing
05 . 06 . 21 – Erin Haskell, MediaIn a world of digital media, we’re surrounded by data and infinite opportunities to test, learn and optimize. Let’s dig into the buzzword and larger concept of A/B...
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Three Must-Dos for Empathetic Marketers
05 . 11 . 21 – Nick Guadagnino, CreativeEmpathy is hard work. But if there’s one lesson 2020 gave us, it’s that we need more of it in the world. (Empathy, not 2020. We had more than enough of 2020.)...
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Strategy Takes Center Stage as Greater ROC Gets the Gold
05 . 13 . 21 – Paul Gangarossa, Public RelationsIn the theatrical world of marketing, creative is the showstopper. The headliner. The name on the marquee that gets people in the door and the...
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What Do You Know About Marketing? [QUIZ]
05 . 18 . 21 – Michael McGinnis, Social MediaAn oddly specific 11-question quiz to see what you know about marketing.Read the full story
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Facebook's Data Breach: The fallout, the future
06 . 01 . 21 – Michael McGinnis, Social MediaKeeping your digital ID safe after Facebook’s latest data breachRead the full story
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Cyber Awareness: Is Your Information Secure?
06 . 04 . 21 – Randy Zajonczkoski, Technology SupportAlthough the technological revolution has been fantastic for creating the global village we live in today, our business and personal information is...
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3 Ways to Secure Your Brand's Online Reputation
06 . 07 . 21 – Nadine General, Public RelationsIs your brand hitting the mark? Do you know how to check the pulse on your brand’s reputation to know what’s being said about it? There are a variety of...
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Transitioning from 3rd to 1st Party Data
06 . 10 . 21 – Ben Swan, Senior Ad Operations ManagerEven after third-party cookies go away, we can’t expect internet users to be completely satisfied with the privacy of their data and the...
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DEI: Continued Commitment, 1 Year Later
06 . 18 . 21 – Jessica Savage, Managing PartnersAs the saying goes, the biggest room in any house is the room for improvement. What we endeavor to learn and experience—and how we courageously take...
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How Email Marketers Can Prepare for Apple’s iOS 15 Update
06 . 23 . 21 – Christina Nordquist, Account ServicesEmail expert Emily Benson talks consumer privacy and three critical steps marketers can take right now to get ready for Apple’s coming update.Read...
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