05 . 11 . 21 – Nick Guadagnino, Creative
Empathy is hard work. But if there’s one lesson 2020 gave us, it’s that we need more of it in the world. (Empathy, not 2020. We had more than enough of 2020.) That goes double for brands as they communicate with their customers, regardless of the platform. In our recent webinar, Empathy in Marketing: Make People’s Lives Better, we explored the idea of empathy and how brands can—and should—fully commit to it.
