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Why Empathy is Content Marketing's True Super Power
09 . 16 . 20 – Christina Nordquist, Account ServicesIn a year that has been marked by mounting stress and uncertainty, empathy is being described as the new brand mandate. Read the full story
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Best Practices for Virtual Events that Engage & Convert
10 . 01 . 20 – Christina Nordquist, Account ServicesHow do you create a virtual event that keeps attendees engaged? That helps you learn more about your customers? That makes money? We’re sharing some...
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Goodbye Internet Explorer 11—Now What?
10 . 06 . 20 – Will Browar, MarTechOn August 17, 2021, Microsoft will stop supporting IE11, the latest rendition of the groundbreaking web browser, and instead push everyone to its upgraded model,...
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Email Deliverability Past, Present and Future
10 . 09 . 20 – Emily Benson, MarTechIf you do a quick Google search for “email deliverability,” you’ll see a lot of articles about what you should and shouldn’t say or do if you don’t want your...
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2021's Top Marketing Trend Predictions
10 . 20 . 20 – Jon Alhart, Content MarketingHonestly, anything with 2021 instead of 2020 is exciting enough on its own. Here are eight trends to watch as we look ahead.Read the full story
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How to Interpret Data: The Art and Science of Insights
11 . 03 . 20 – Diana Osgood, ResearchWhile some may believe that getting to the insight is all about science, we believe the key to uncovering the “Now what?” in actionable and impactful ways lies in...
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Data Analysis: Reaching New (Data) Plateaus
11 . 05 . 20 – Chris Grant, MarTechCreating a data source that you trust is sometimes more of an art than a science. Here’s why.Read the full story
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What Digital Advertisers Think of The Social Dilemma Documentary
11 . 10 . 20 – Mary Rice, Content MarketingWe asked our team of social-media-savvy digital natives to put on their culture-critic caps and give us their take on The Social Dilemma and boy, did they...
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Making Customer Experience the Heart of Your Marketing Efforts
11 . 12 . 20 – Christina Nordquist, Account ServicesBy the end of this year, customer experience (CX) will overtake price and product as the key brand differentiator. So what’s driving this shift now?...
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Leveraging Your Influence: Tips to Reach the Right Influencers for Your Brand
11 . 17 . 20 – Courtney O'Gorman, Public RelationsBefore diving headfirst into the world of influencer marketing, there are a few tips to keep in mind to ensure you’re reaching the right influencers to...
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Website Accessibility: The New Rules for 2021
12 . 09 . 20 – Roger Haskins, MarTechAccording to the Centers for Disease Control and Prevention, 26% of the US population has some form of disability. Unfortunately, for those living with a...
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2020: Building Stamina for Change
12 . 11 . 20 – Jessica Savage, Managing Partners2020 was to be a year of transition and “planned” change. The kind we would set clear expectations around. The pragmatic, intentional kind of change....
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SEO Strategy: 21 Tips for 2021
12 . 23 . 20 – Josh SmithSearch engine optimization can be confusing. With constant evolution and updates to Google Algorithm, keyword research and complex metrics, the organic search landscape could...
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Data Battle: Facebook vs. Apple
01 . 06 . 21 – Ben Swan, Senior Ad Operations SpecialistTwo of tech’s biggest titans are squaring off in a battle for your data.Read the full story
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One Mother of a Fluid Brand
01 . 19 . 21 – Robin Lohkamp, CreativeEvolve and invent at a pace faster than culture. Read the full story
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Email Marketing: A Key Relationship Builder
02 . 01 . 21 – Emily Benson, MarTechHow to you build and foster that relationship with your subscribers? Think: consistency, accessibility, vulnerability, growth.Read the full story
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Robinhood's GameStop Debacle: A Cautionary PR Tale
02 . 04 . 21 – Michael McGinnis, Social MediaHow seven years of Robinhood goodwill crumbled in a day.Read the full story
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Myers-Briggs at Work: How to Value Your Coworkers Even More
02 . 05 . 21 – Britton Lui, People & DevelopmentAt Dixon Schwabl, we’ve used the Myers-Briggs Type Indicator (MBTI) for decades to help enhance communication with each other and our clients. We...
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2021 Super Bowl Ad Review
02 . 08 . 21 – Josh SmithThe Super Bowl always provides an annual opportunity for brands to prove who they really are, and 2021 is arguably the most important year yet.Read the full story
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Spotify Podcasts: Not Worth the Investment?
02 . 15 . 21 – Fred McCoy, Account ServicesDespite major investments in content and streaming services, podcasts just don’t seem to be paying off for big companies like Spotify. Let’s consider a few...
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