Leveraging Growth from Your Seat at the Table, and other Buzzwords
Look, no one wants to use a buzzword. And then they do. And they just kind of acknowledge it inside while ducking ever so slightly in the hopes no one else caught it. I’ll own up to each of them along...
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Buffalo Bills are Proof that Culture Matters
Is anyone else still in shock? Not just in the ridiculous moment when Andy Dalton connected with Tyler Boyd on an already mythical play that put the Buffalo Bills in the playoffs for the first time...
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Time to Look Back on the Bills' Drought and Smile
In 1999, the word "Miracle" became synonymous with "Disaster" as the Buffalo Bills' playoff drought officially began in heartbreak. Now that that's over, we can all look back and smile.Graphic designer...
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How Much is Facebook's News Feed Actually Changing?
Facebook got people talking last week when it announced the following: Over the next few months, we’ll be making updates to ranking so people have more opportunities to interact with the people they...
View ArticleHot Takes for Social Media in 2018
Stephen A. Smith.Skip Bayless.Joe Scarborough.These are a few names commonly associated with the art of the “hot take.” As if a dragon were broiling its dinner at 500° Fahrenheit, these guys are known...
View ArticleEven Celebs Need Media Training
Sunday is my dreaded “cleaning day.” It’s also my “can’t wait to catch up on all of my TV shows” day, like “This Is Us,” Megyn Kelly on “Today” and “Keeping Up With the Kardashians.”Mid-Swiffer, my...
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The Proof is in the Proofing
07 . 20 . 17 – ,Recent protests at The New York Times reinforce the value copy editors bring to the final product—whether it’s for The Gray Lady or an agency client.Read the full story
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A Website is More than a Website
03 . 16 . 18 – ,Let’s take a second to look at eight things that go into a successful, viable website after 30 years of perfecting the craft.Read the full story
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How Much Does a Website Cost?
06 . 06 . 18 – ,There are so many options and different ways to tackle this that I could give back an infinite number of prices. The more valuable question to ask at the beginning is, “What do you...
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Four Marketing Truths That Would’ve Made “Westworld” a Better TV Show
07 . 03 . 18 – ,I’ve got some old trusty marketing truths that could’ve helped show creators Jonathan Nolan and Lisa Joy make HBO’s “Westworld” better.Read the full story
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Full Circle: A True Buffalo Love Story
07 . 09 . 18 – ,Buffalo, NY, is a city of stories. And Mike Schwabl—the president of Dixon Schwabl—is one of them. Born and raised in the Queen City, he spent years helping build a successful business...
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Why Weird Wins for You and Your Brand
07 . 20 . 18 – ,We often fall into the trap of tackling creative problems in the most boring and expected ways. The results are just as boring and expected. So how do you tap into your weird and...
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Breaking Barriers for Untapped Talent
08 . 09 . 18 – ,Finding a creative job in advertising isn’t easy. And for talented people of color, it’s even more challenging. The time is beyond overdue to open the door—even wider if necessary—for...
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Big Changes at Google Promise More Relevant Ads
08 . 20 . 18 – ,When Google hit the scene in 1998, it was a revelation. Fast forward almost 20 years to the Google Marketing Live event in San Jose, CA, where Google announced some major changes and...
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Internship Project Gives Chance to Shine as a Person and a Team
09 . 07 . 18 – Mary Fran HansenAn internship program shouldn’t just be about individuals getting a taste of the type of work a given profession does. In the case of a marketing agency, it’s about...
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The Lessons We Learned as Interns at DS
09 . 07 . 18 – Clare MannionOur crop of interns recently wrapped up a jam-packed summer spent working together and independently to get a feel for that agency life. Here’s what they had to say about...
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Electrify your brand like Tesla
10 . 12 . 18 – ,Just check out your favorite outlet for social media and you’ll see what I mean. Apart from Elon Musk’s obsession with Twitter, it’s his consumers who are filling every social channel...
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Finding a Gem in Jewel: Fostering Passion at Work
11 . 08 . 18 – Chris Parsons, DS Intern, Summer 2018Everyone has a vision of where they want to go but needs to start somewhere, even if that somewhere isn’t technically the Point A to the hopeful...
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Short Video Content is a Short Putt to Engagement
01 . 10 . 19 – ,Answering 50 questions in 60 seconds probably won’t be good content for video. So, what do you do when you have 50 questions to ask and 50 good answers? Cut it up and get more than you...
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Let’s Talk Marketing Strategy
02 . 13 . 19 – ,By now, I’m sure you’ve seen dozens of articles about what’s trending—what businesses will be adopting in 2019 to convert end users into loyal consumers. All indicators are that the...
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