Tokens of Appreciation
In any given desk at Dixon Schwabl, you’ll find thumb drives, forgotten Tim Horton’s Roll-Up-the-Rim pieces ... maybe the occasional Rolodex. There’s something in common in most of them, too—a stack of...
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Top 5 Social Media Trends in 2017
Social media is always changing. And, 2017 will be no different. Certain trends—like Facebook’s continued algorithm changes, the rise of virtual reality, live video and the continued rapid growth of...
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@realDonaldTrump or @POTUS?
Below is an intra-office conversation via Slack between Andrew Knoblauch, social and digital supervisor; Adam Sisson, social media account executive; Jake Ziegler, social media manager; and Paul...
View ArticleWhen In Doubt, Take The Slide
We’ve all heard it. Some of us have even said it before coming to work here. Because when someone mentions Dixon Schwabl to someone who doesn’t know anything about it, they somehow know at least one...
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The Language Gardener
I’ve been called a lot of things in my 15 years as an editor: gatekeeper, defender, style guru, person you should avoid if you want to use a serial comma, nerd, expert, has-to-be-right-all-the-timer...
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An Event Producer’s Guide to Putting Out Fires (Literally)
Last October, I was working at an event where the main entertainment went up in flames minutes before it was scheduled to venture out into the crowd. I’m talking full-on, “turn the sprinkler system...
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Information is Power(ful)
It’s a daunting feeling when you walk into a store and know what you need but have no idea where it is. This is as true for big-box warehouses as it is for websites, only with websites you can click...
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Proof is in the Proofing
Things aren’t going so well inside The Gray Lady right now. More than 100 newsroom staffers recently walked out of The New York Times to protest massive cuts to the paper’s copy editing staff. They...
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DS Digital High Five: Ad-vantage Digital
It’s been a busy few weeks in the wide world of digital marketing. Here are a few of the things that have folks talking at Dixon Schwabl:Google and Facebook now make more from ads than every...
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30 Years of Making It Happen
Dixon Schwabl is celebrating 30 years of successfully serving clients across the US. Wow.However, if you’re reading this blog to discover some secret to that business success, I’m not sure I can give...
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Analytics: Not just for Geeks Anymore
Use of the term “marketing analytics” has been on an upward trajectory for the past 10 years, but it’s much more than a buzzword. The practice of marketing analytics is a vast topic that encompasses...
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7 Web Design Trends We Love (Plus a Few We Hate)
Web design is constantly evolving as designers find exciting (and sometimes annoying) ways to garner eyeballs, keep you interested, and convert sales. Here are seven web design trends we love, plus a...
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Content Marketing's Growth on Display at #CMWorld
On the shores of Lake Erie, home to arguably the greatest basketball player of all time (no, I haven’t spotted LeBron James in the flesh), the Rock and Roll Hall of Fame (yes, I’m a Rick Astley fan)...
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A Content Marketer goes to a Cocktail Party
Content marketing is a lot like telling a great story at a cocktail party.Let me set the scene for you, and for the sake of this party let’s lay on the elegance. In a parlor on East Avenue, a...
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Let the Customer Decide Which Marketing is Best with A/B Testing
As marketers, we like to think we know what customers are looking for, but do we? Do we really?It’s impossible for a marketer to understand the nuances of every segment of every target market for a...
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Twitter Gives Us Character Anxiety
The Demise of Twitter has been a storyline for a few years now. It's fallen from its perch as one of the largest social media outlets, and instead cranes its neck to look up at its Facebook,...
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Take the Time & Do the Right Thing!
I’m lazy.Not necessarily at work, where it’s usually “go time” and I’ll champion even the most minute thing, but in my home life. I’m more likely to watch TV with a cup of coffee or a glass of wine or...
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What You Need to Know About Netflix & Nielsen
Netflix has been excellent at two things: creating binge watchers and not telling other media companies who those people are. Until now. Netflix will now allow long-time TV marketing leader, Nielsen,...
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10 Brands That Crush the 404 Error Page Game
Errors are fine. That’s why pencils have erasers. Wait, let me translate to Millennials: “That’s why there’s a Back button” or “That’s why there’s Command-Z.”The difference can be all in how you view...
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Pitch? Please. Get Smart with PR in 2018.
If I had a nickel for every time I heard questions about the future of the media, I’d be able to buy The Washington Post from Jeff Bezos.You could use the ever-changing nature of our media to question...
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